Conceptual design
The images below are examples of contemporary designs. What makes theses designs conceptual is that they are all conveying/sending a message which communicates its primary focus. These ideas and messages that are created are not clearly visible as a lot of thought has gone into them.
http://weheartit.com/entry/10755861/via/Babylaerm
http://ffffound.com/image/192181254221923246deb23b4b617cdf3115ffea
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