Logo: Adidas

Exercise 3

The Adidas logo appeals to me because of its simplicity in design and appearance. The way in which the geometric shapes come together to form a mountain while it remaining a flat Graphic. Making use of two colors black and white logo in white on a black background or the other way around however they have applied another color such as light blue which signifies freshness and clean. What’s also appealing is how they made use of bold small letters font that compliments the geometric shapes.  The mountains relate to sport women and men with the message that with Adidas they can succeed tough obstacles.

Philosophy Adidas

   

Adidas is a very consumer focused company and strives to be the leading company in sportswear. They continue to improve the highest quality that feels, look and image of their products that exceed the expectations of consumers. Adidas seeks to help athletes of all skill levels to reach their highest in performance with their products. In order for Adidas to keep itself fully immersed to the sport culture, style, and as a fashion trend the company has created three product lines which are Adidas Original, Adidas Performance and Adidas Style. Adidas Original- this line represents the very first of Adidas the three stripes a collection of style and fashion such as Missy Elliot and Run DMC to football players such as David Beckham.   Adidas Style- the fashion group which focuses on style that is fresh and clean by creating products closely linked with sports that are high fashion and street fashion.