The International Typographic Style is also known as Swiss design which was
a design movement that emerged in Switzerland and Germany during the 1950s. This
design movement has and still is a major contributor and influence to design. The
ITS makes use of a mathematical constructed grid with San Serif- type set in
flush left and ragged right margin. The ITS with the use of the grid structure
made it possible for the creation of clear, clean and order to be achieved in
designs. Below are examples of contemporary logo designs that have made use of a grid.
This above illustrates the geometrical as you can see the rectangles are formed
just with clean straight lines. In this logo the use of grids are clear
as the illustration is placed above and in the middle of the text and the use of San-serif type.
Taking a look at the logo of ‘Suit Africa’ you can clearly see the ITS principles within it. The use of geometric shapes placed in the illustration of the suit used in the ‘U’ is typical ITS. The designer of this logo made use San serif type throughout the entire design.
No comments:
Post a Comment